Hoffman, D. K. (2002). Fundamentos de marketing de servicios: Conceptos, estrategias y casos (2a. ed.). Thomson.
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Chicago Style (17th ed.) Citation
Hoffman, Douglas K. Fundamentos De Marketing De Servicios: Conceptos, Estrategias Y Casos. 2a. ed. Thomson, 2002.
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MLA (9th ed.) Citation
Hoffman, Douglas K. Fundamentos De Marketing De Servicios: Conceptos, Estrategias Y Casos. 2a. ed. Thomson, 2002.
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