Fundamentos de marketing de servicios : Conceptos, estrategias y casos

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Hoffman, Douglas K
Hōputu: Pukapuka
I whakaputaina: Thomson, 2002.
Putanga:2a. ed.
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaahuatanga
Whakaahuatanga ōkiko:569 p. ; 24 x 19 x 3 cm.
ISBN:970-686-202-1