Kotler, P., & Armstrong, G. (1996). Mercadotecnia (6a. ed.). Prentice Hall.
I tāruatia paitia ki te papatopenga
Kua rahua te tārua ki te papatopenga
Tohutoru Kātū Chicago (17th ed.)
Kotler, Philip, me Gary Armstrong. Mercadotecnia. 6a. ed. Buenos Aires: Prentice Hall, 1996.
I tāruatia paitia ki te papatopenga
Kua rahua te tārua ki te papatopenga
Tohutoro MLA (9th ed.)
Kotler, Philip, me Gary Armstrong. Mercadotecnia. 6a. ed. Prentice Hall, 1996.
I tāruatia paitia ki te papatopenga
Kua rahua te tārua ki te papatopenga
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