Kotler, P., & Armstrong, G. (1996). Mercadotecnia (6a. ed.). Prentice Hall.
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Dyfyniad Arddull Chicago
Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Buenos Aires: Prentice Hall, 1996.
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Dyfyniad MLA
Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Prentice Hall, 1996.
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Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.