Kotler, P., & Armstrong, G. (1996). Mercadotecnia (6a. ed.). Prentice Hall.
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Citación estilo Chicago
Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Buenos Aires: Prentice Hall, 1996.
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Cita MLA
Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Prentice Hall, 1996.
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