Lovelock, C. H. (1997). Mercadotecnia de servicios (3a. ed.). Prentice Hall Hispanoamericana.
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Citación estilo Chicago
Lovelock, Christopher H. Mercadotecnia De Servicios. 3a. ed. México: Prentice Hall Hispanoamericana, 1997.
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Cita MLA
Lovelock, Christopher H. Mercadotecnia De Servicios. 3a. ed. Prentice Hall Hispanoamericana, 1997.
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