Eiglier, P., & Langeard, E. (1996). Servucción: El marketing de servicios. McGraw Hill.
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Citación estilo Chicago
Eiglier, Pierre, and Eric Langeard. Servucción: El Marketing De Servicios. Madrid: McGraw Hill, 1996.
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Cita MLA
Eiglier, Pierre, and Eric Langeard. Servucción: El Marketing De Servicios. McGraw Hill, 1996.
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