Eiglier, P., & Langeard, E. (1996). Servucción: El marketing de servicios. McGraw Hill.
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Chicago Style (17th ed.) Citation
Eiglier, Pierre, and Eric Langeard. Servucción: El Marketing De Servicios. Madrid: McGraw Hill, 1996.
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MLA (9th ed.) Citation
Eiglier, Pierre, and Eric Langeard. Servucción: El Marketing De Servicios. McGraw Hill, 1996.
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