Kotler, P., & Armstrong, G. (2017). Fundamentos de marketing (13a. ed.). Pearson.
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Tohutoru Kātū Chicago (17th ed.)
Kotler, Philip, me Gary Armstrong. Fundamentos De Marketing. 13a. ed. México: Pearson, 2017.
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Tohutoro MLA (9th ed.)
Kotler, Philip, me Gary Armstrong. Fundamentos De Marketing. 13a. ed. Pearson, 2017.
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