Cita APA (7th ed.)
Kotler, P., & Armstrong, G. (2017). Fundamentos de marketing (13a. ed.). Pearson.
Cita Chicago (17th ed.)
Kotler, Philip, i Gary Armstrong. Fundamentos De Marketing. 13a. ed. México: Pearson, 2017.
Cita MLA (9th ed.)
Kotler, Philip, i Gary Armstrong. Fundamentos De Marketing. 13a. ed. Pearson, 2017.
Atenció: Aquestes cites poden no estar 100% correctes.