Cita APA
Kotler, P., & Armstrong, G. (2012). Marketing (14a. ed.). Pearson.
Citación estilo Chicago
Kotler, Philip, and Gary Armstrong. Marketing. 14a. ed. Pearson, 2012.
Cita MLA
Kotler, Philip, and Gary Armstrong. Marketing. 14a. ed. Pearson, 2012.
Warning: These citations may not always be 100% accurate.