Kotler, P., & Armstrong, G. (2012). Marketing (14a. ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Marketing. 14a. ed. Pearson, 2012.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Marketing. 14a. ed. Pearson, 2012.
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Warning: These citations may not always be 100% accurate.