Comportamiento del consumidor : Construyendo estrategias de marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Buenos Aires :
McGraw-Hill,
2004.
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| Edition: | 9a. ed. |
| Subjects: | |
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| Physical Description: | 758 p. ; 27 x 21 x 4 cm. |
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| ISBN: | 970-10-4466-5 |