Comportamiento del consumidor : Construyendo estrategias de marketing
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Bog |
| Udgivet: |
Buenos Aires :
McGraw-Hill,
2004.
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| Udgivelse: | 9a. ed. |
| Fag: | |
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| 100 | |a Hawkins, Del I. | ||
| 245 | |a Comportamiento del consumidor : |b Construyendo estrategias de marketing | ||
| 250 | |a 9a. ed. | ||
| 260 | |a Buenos Aires : |b McGraw-Hill, |c 2004. | ||
| 300 | |a 758 p. ; |c 27 x 21 x 4 cm. | ||
| 650 | |a MARKETING | ||
| 650 | |a COMPORTAMIENTO DEL CONSUMIDOR | ||
| 650 | |a ESTRATEGIAS | ||
| 700 | |a Best, Roger J. | ||
| 700 | |a Coney, Kenneth A. | ||
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