Kotler, P. (1996). Dirección de mercadotecnia (8a. ed.). Pearson.
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Citación estilo Chicago
Kotler, Philip. Dirección De Mercadotecnia. 8a. ed. Pearson, 1996.
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Cita MLA
Kotler, Philip. Dirección De Mercadotecnia. 8a. ed. Pearson, 1996.
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Warning: These citations may not always be 100% accurate.