Kotler, P. (1996). Dirección de mercadotecnia (8a. ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Dirección De Mercadotecnia. 8a. ed. Pearson, 1996.
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MLA (9th ed.) Citation
Kotler, Philip. Dirección De Mercadotecnia. 8a. ed. Pearson, 1996.
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