Mercadotecnia de servicios /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Izdano: |
México :
Prentice Hall Hispanoamericana,
1997.
|
| Izdaja: | 3a. ed. |
| Serija: | Pearson educación
|
| Teme: | |
| Oznake: |
Brez oznak, prvi označite!
|
MARC
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| 020 | |a 968-880-858-X | ||
| 041 | 0 | |a ES | |
| 080 | |a 658.91 | ||
| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Mercadotecnia de servicios / |c Christopher H. Lovelock ; trad. Guadalupe Meza Staines. |
| 250 | |a 3a. ed. | ||
| 260 | |a México : |b Prentice Hall Hispanoamericana, |c 1997. | ||
| 300 | |a xiv, 661 p. ; |c 23 cm. | ||
| 490 | 0 | |a Pearson educación | |
| 650 | 4 | |a ADMINISTRACION DE VENTAS | |
| 650 | 4 | |a VENDEDORES Y ARTE DE VENDER | |
| 650 | 4 | |a INDUSTRIAS DE SERVICIOS | |
| 650 | 4 | |a MERCADEO DE SERVICIOS-ESTUDIO DE CASOS | |
| 850 | |a BCENT | ||
| 852 | 1 | |a San Juan |b BCENT |h 658.91, L898 |p 030028 | |