APA (7th ed.) Citation
Kotler, P., Armstrong, G., Camara Iba, & Cruz Roche, I. (2004). Marketing (10 a. ed.). Prentice-Hall.
Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, Camara Iba, and Ignacio Cruz Roche. Marketing. 10 a. ed. Madrid: Prentice-Hall, 2004.
MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing. 10 a. ed. Prentice-Hall, 2004.
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