Cita APA (7th ed.)
Kotler, P., Armstrong, G., Camara Iba, & Cruz Roche, I. (2004). Marketing (10 a. ed.). Prentice-Hall.
Cita Chicago (17th ed.)
Kotler, Philip, Gary Armstrong, Camara Iba, i Ignacio Cruz Roche. Marketing. 10 a. ed. Madrid: Prentice-Hall, 2004.
Cita MLA (9th ed.)
Kotler, Philip, et al. Marketing. 10 a. ed. Prentice-Hall, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.