MARC
| LEADER | 00000nam a2200000uu 4500 | ||
|---|---|---|---|
| 001 | SL012412 | ||
| 003 | BBLTC | ||
| 005 | 20220623132728.0 | ||
| 008 | 170509 | ||
| 035 | \ | \ | |a (BBLTC)16734 |
| 020 | |a 978-607-32-1245-8 | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Dirección de marketing | ||
| 250 | |a 14a. ed. | ||
| 260 | |a México : |b Pearson, |c 2012. | ||
| 300 | |a 808 p. ; |c 27 x 21 x 3 cm. | ||
| 650 | |a MARKETING | ||
| 700 | |a Keller, Kevin Lane | ||
| 850 | |a BBLTC | ||
| 852 | |a San Luis |b BBLTC |h 658.8 KOT |p 024284 | ||
| 852 | |a San Luis |b BBLTC |h 658.8 KOT |p 024285 | ||