Kotler, P., & Keller, K. L. (2012). Dirección de marketing (14a. ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Dirección De Marketing. 14a. ed. México: Pearson, 2012.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Dirección De Marketing. 14a. ed. Pearson, 2012.
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