MARC
| LEADER | 00000nam a2200000uu 4500 | ||
|---|---|---|---|
| 001 | SL012114 | ||
| 003 | BBLTC | ||
| 005 | 20160614112016.0 | ||
| 008 | 160509 1 | ||
| 035 | \ | \ | |a (BBLTC)16282 |
| 020 | |a 978-950-641-729-1 | ||
| 041 | 1 | |h 1 | |
| 044 | |a 1 | ||
| 100 | |a Batey, Mark | ||
| 245 | |a El significado de la marca : |b Cómo y por qué ponemos sentido a productos y servicios | ||
| 250 | |a 1a. ed. | ||
| 260 | |a Buenos Aires : |b Granica, |c 2013. | ||
| 300 | |a 352 p. ; |c 22 x 15 x 3 cm. | ||
| 650 | |a MARKETING | ||
| 650 | |a MARCA | ||
| 850 | |a BBLTC | ||
| 852 | |a San Luis |b BBLTC |h 658.827 BAT |p 023841 | ||