Schiffman, L. G., & Kanuk, L. L. (2005). Comportamiento del consumidor (8a.ed.). Pearson.
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Chicago Style (17th ed.) Citation
Schiffman, Leon G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 8a.ed. Mexico: Pearson, 2005.
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MLA (9th ed.) Citation
Schiffman, Leon G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 8a.ed. Pearson, 2005.
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