Schiffman, L. G., & Kanuk, L. L. (2001). Comportamiento del consumidor (7a. ed.). Pearson.
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Citación estilo Chicago
Schiffman, Leon G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 7a. ed. Mexico: Pearson, 2001.
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Cita MLA
Schiffman, Leon G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 7a. ed. Pearson, 2001.
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