Kotler, P., & Armstrong, G. (2001). Marketing (8a. ed.). Pearson.
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Tohutoru Kātū Chicago (17th ed.)
Kotler, Philip, me Gary Armstrong. Marketing. 8a. ed. Mexico: Pearson, 2001.
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Tohutoro MLA (9th ed.)
Kotler, Philip, me Gary Armstrong. Marketing. 8a. ed. Pearson, 2001.
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