Kotler, P. (2001). Dirección de marketing (10a. ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Dirección De Marketing. 10a. ed. México: Pearson, 2001.
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MLA (9th ed.) Citation
Kotler, Philip. Dirección De Marketing. 10a. ed. Pearson, 2001.
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