Bottom-up Marketing, la táctica dicta la estrategia.

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Ries, Al
Ētahi atu kaituhi: Trout, Jack
Hōputu: Pukapuka
I whakaputaina: Buenos Aires : McGraw-Hill, 1989.
Putanga:1a. ed.
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!