Bottom-up Marketing, la táctica dicta la estrategia.
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| Main Author: | |
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| Format: | Book |
| Published: |
Buenos Aires :
McGraw-Hill,
1989.
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| Edition: | 1a. ed. |
| Subjects: | |
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| Physical Description: | 155 p. ; 23 cm. |
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| ISBN: | 0-07-052733-4 |