Ries, A., & Trout, J. (1989). Bottom-up Marketing, la táctica dicta la estrategia (1a. ed.). McGraw-Hill.
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Citación estilo Chicago
Ries, Al, and Jack Trout. Bottom-up Marketing, La Táctica Dicta La Estrategia. 1a. ed. Buenos Aires: McGraw-Hill, 1989.
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Cita MLA
Ries, Al, and Jack Trout. Bottom-up Marketing, La Táctica Dicta La Estrategia. 1a. ed. McGraw-Hill, 1989.
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