Fundamentos de mercadotecnia

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Published: Prentice Hall, 1998.
Edition:4a. ed.
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Description
Item Description:Reseñas de casos
Physical Description:585 p. ; 26 x 20 x 4 cm.
ISBN:968-880-948-9