Kotler, P., & Armstrong, G. (1998). Fundamentos de mercadotecnia (4a. ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a. ed. Prentice Hall, 1998.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a. ed. Prentice Hall, 1998.
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