El marketing como arma competitiva, cómo asignar prioridades a los recursos comerciales
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| Main Author: | |
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| Format: | Book |
| Published: |
madrid :
McGraw-Hill,
1992.
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| Edition: | 1a. ed. |
| Series: | Serie McGraw-Hill de Management
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| Subjects: | |
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| Physical Description: | 308 p. ; 23 x 16 x 2 cm. |
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| ISBN: | 84-7615-818-1 |