Kotler, P., & Armstrong, G. (2017). MARKETING (16a. ed.). Pearson Prentice Hall.
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Citação norma Chicago
Kotler, Philip, and Gary Armstrong. MARKETING. 16a. ed. México: Pearson Prentice Hall, 2017.
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Citação norma MLA
Kotler, Philip, and Gary Armstrong. MARKETING. 16a. ed. Pearson Prentice Hall, 2017.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.