MARKETING /
Kaydedildi:
| Diğer Yazarlar: | , , |
|---|---|
| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
México :
Pearson Educación,
2001.
|
| Edisyon: | 8a. ed. |
| Konular: | |
| Etiketler: |
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MARC
| LEADER | 00000nam a2200000uu 4500 | ||
|---|---|---|---|
| 001 | SJ038804 | ||
| 003 | BCENT | ||
| 005 | 20120320102225.0 | ||
| 008 | 120320 MXC es | ||
| 035 | \ | \ | |a (BCENT)39385 |
| 020 | |a 84-205-4198-2 | ||
| 041 | 0 | |a ES | |
| 044 | |a MXC | ||
| 080 | |a 658.8 | ||
| 245 | 1 | 0 | |a MARKETING / |c Philip Kotler...[et al.] ; traducción Roberto Luis Escolana García. |
| 250 | |a 8a. ed. | ||
| 260 | |a México : |b Pearson Educación, |c 2001. | ||
| 300 | |a 691 p. : |b il. ; |c 27 x 21 cm. | ||
| 650 | 4 | |a CONSUMIDORES | |
| 650 | 4 | |a PUBLICIDAD | |
| 650 | 4 | |a VENTAS | |
| 650 | 4 | |a ADMINISTRACION DE MERCADEO | |
| 650 | 4 | |a MERCADEO | |
| 650 | 4 | |a COMPETENCIA ECONOMICA | |
| 650 | 4 | |a VENDEDORES Y ARTE DE VENDER | |
| 650 | 4 | |a CANALES DE COMERCIALIZACION | |
| 650 | 4 | |a PRECIOS | |
| 700 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Armstrong, Gary | |
| 700 | 1 | |a Escalona, Roberlo L. | |
| 850 | |a BCENT | ||
| 852 | 1 | |a San Juan |b BCENT |h 658,8, K87 8a. ed. |p 042558 | |