Kotler, P., Armstrong, G., & Escalona, R. L. (2001). MARKETING (8a. ed.). Pearson Educación.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, and Roberlo L. Escalona. MARKETING. 8a. ed. México: Pearson Educación, 2001.
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MLA (9th ed.) Citation
Kotler, Philip, et al. MARKETING. 8a. ed. Pearson Educación, 2001.
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