Kotler, P., & Armstrong, G. (2007). Marketing: Versión para latinoamérica (11a. ed.). Pearson Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Marketing: Versión Para Latinoamérica. 11a. ed. México: Pearson Prentice Hall, 2007.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Marketing: Versión Para Latinoamérica. 11a. ed. Pearson Prentice Hall, 2007.
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