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Liderazgo de marca /

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Main Author: Aaker, David A.
Other Authors: Joachmsthaler, Erich, Alvarez del Blanco, Roberto Marcos, Camps Fons, Valentí
Format: Book
Published: Barcelona : Deusto, 2005.
Subjects:
CONSUMIDORES
PUBLICIDAD
MERCADEO
POLITICA DE PRECIOS
MARCAS DE FABRICA
COMUNICACION EN MERCADEO
POSICIONAMIENTO (PUBLICIDAD)
MARCAS DE EMPRESAS
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