Kotler, P., Lane Keller, K., Rivera, C. E., & Dávila Ruíz, D. (2006). Dirección de marketing (12a. ed.). Pearson Educación.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Kevin Lane Keller, Clara E. Rivera, and Diana Dávila Ruíz. Dirección De Marketing. 12a. ed. México: Pearson Educación, 2006.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Dirección De Marketing. 12a. ed. Pearson Educación, 2006.
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