MARKETING /
Zapisane w:
| Kolejni autorzy: | , , , , |
|---|---|
| Format: | Książka |
| Wydane: |
Madrid :
Pearson Prentice Hall,
2006.
|
| Wydanie: | 10a. ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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MARC
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| 245 | 1 | 0 | |a MARKETING / |c Philip Kotler...[et al.] ; traducción Clara Eugenia Rivera Rodríguez, María de Ancos Rivera. |
| 250 | |a 10a. ed. | ||
| 260 | |a Madrid : |b Pearson Prentice Hall, |c 2006. | ||
| 300 | |a xxvii, 758 p. : |b il. ; |c 27 cm. | ||
| 650 | 4 | |a CONSUMIDORES | |
| 650 | 4 | |a PUBLICIDAD | |
| 650 | 4 | |a VENTAS | |
| 650 | 4 | |a ADMINISTRACION DE MERCADEO | |
| 650 | 4 | |a MERCADEO | |
| 650 | 4 | |a COMPETENCIA ECONOMICA | |
| 650 | 4 | |a VENDEDORES Y ARTE DE VENDER | |
| 650 | 4 | |a CANALES DE COMERCIALIZACION | |
| 650 | 4 | |a PRECIOS | |
| 700 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Armstrong, Gary | |
| 700 | 1 | |a Cámara Ibañez, Dionisio | |
| 700 | 1 | |a Cruz Roche, Ignacio | |
| 700 | 1 | |a Rivera Rodríguez, Clara Eugenia | |
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