Kotler, P., Armstrong, G., Cámara Ibañez, D., Cruz Roche, I., & Rivera Rodríguez, C. E. (2006). MARKETING (10a. ed.). Pearson Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, Dionisio Cámara Ibañez, Ignacio Cruz Roche, and Clara Eugenia Rivera Rodríguez. MARKETING. 10a. ed. Madrid: Pearson Prentice Hall, 2006.
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MLA (9th ed.) Citation
Kotler, Philip, et al. MARKETING. 10a. ed. Pearson Prentice Hall, 2006.
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