Schiffman, L. G., & Kanuk, L. L. (2005). Comportamiento del consumidor (8a. ed.). Pearson Educación.
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Citación estilo Chicago
Schiffman, León G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 8a. ed. México: Pearson Educación, 2005.
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Cita MLA
Schiffman, León G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 8a. ed. Pearson Educación, 2005.
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