El marketing de servicios profesionales /
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Argitaratua: |
Buenos Aires :
Paidós,
2006.
|
| Saila: | Paidós empresa ;
100 |
| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
MARC
| LEADER | 00000nam a2200000uu 4500 | ||
|---|---|---|---|
| 001 | SJ019292 | ||
| 003 | BCENT | ||
| 005 | 20090908023443.0 | ||
| 008 | 060420 es | ||
| 035 | \ | \ | |a (BCENT)19344 |
| 020 | |a 950-12-1000-6 | ||
| 041 | 0 | |a ES | |
| 080 | |a 658.91 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a El marketing de servicios profesionales / |c Philip Kotler, Paul Bloom y Thomas Hayes ; pról. de Fernando Trias de Bes. |
| 260 | |a Buenos Aires : |b Paidós, |c 2006. | ||
| 300 | |a 422 p. ; |c 22 cm. | ||
| 490 | 0 | |a Paidós empresa ; |v 100 | |
| 650 | 4 | |a CONSUMIDORES | |
| 650 | 4 | |a COMPORTAMIENTO DEL CONSUMIDOR | |
| 650 | 4 | |a PUBLICIDAD-INVESTIGACIONES | |
| 650 | 4 | |a ANALISIS DE MERCADEO | |
| 650 | 4 | |a MERCADEO DE SERVICIOS | |
| 650 | 4 | |a INDUSTRIAS DE SERVICIOS | |
| 700 | 1 | |a Bloom, Paul | |
| 700 | 1 | |a Hayes, Thomas | |
| 850 | |a BCENT | ||
| 852 | 1 | |a San Juan |b BCENT |h 658.91, K87 |p 033932 | |