Lambin, J. (2004). Márketing estratégico (3a. ed.). McGraw Hill.
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Chicago Style (17th ed.) Citation
Lambin, Jean-Jacques. Márketing Estratégico. 3a. ed. Madrid: McGraw Hill, 2004.
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MLA (9th ed.) Citation
Lambin, Jean-Jacques. Márketing Estratégico. 3a. ed. McGraw Hill, 2004.
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