Marketing social : estrategias para cambiar la conducta publica /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Foilsithe / Cruthaithe: |
Madrid :
Díaz de Santos,
1992.
|
| Ábhair: | |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
MARC
| LEADER | 00000nam a2200000uu 4500 | ||
|---|---|---|---|
| 001 | SJ014543 | ||
| 003 | BCENT | ||
| 005 | 20090908022829.0 | ||
| 008 | 011022 es | ||
| 035 | \ | \ | |a (BCENT)14571 |
| 020 | |a 84-7978-010-X | ||
| 041 | 0 | |a ES | |
| 080 | |a 658.114 8 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing social : |b estrategias para cambiar la conducta publica / |c Philip Kotler, Eduardo L. Roberto. |
| 260 | |a Madrid : |b Díaz de Santos, |c 1992. | ||
| 300 | |a xvi, 467 p. ; |c 22 cm. | ||
| 650 | 4 | |a SOCIOLOGIA | |
| 650 | 4 | |a CAMBIO SOCIAL | |
| 650 | 4 | |a ADMINISTRACION DE EMPRESAS | |
| 650 | 4 | |a MERCADEO | |
| 650 | 4 | |a CAMPAÑAS PUBLICITARIAS | |
| 700 | 1 | |a Roberto, Eduardo L. | |
| 850 | |a BCENT | ||
| 852 | 1 | |a San Juan |b BCENT |h 658.114 8, K87 |p 030038 | |