Kotler, P., & Roberto, E. L. (1992). Marketing social: Estrategias para cambiar la conducta publica. Díaz de Santos.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Eduardo L. Roberto. Marketing Social: Estrategias Para Cambiar La Conducta Publica. Madrid: Díaz de Santos, 1992.
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MLA (9th ed.) Citation
Kotler, Philip, and Eduardo L. Roberto. Marketing Social: Estrategias Para Cambiar La Conducta Publica. Díaz de Santos, 1992.
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