Kotler, P., & Armstrong, G. (1996). Mercadotecnia (6a. ed.). Prentice Hall Hispanoamericana.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. México: Prentice Hall Hispanoamericana, 1996.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Prentice Hall Hispanoamericana, 1996.
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