Keegan, W. J. (1997). Márketing global (5a. ed.). Prentice Hall.
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Citación estilo Chicago
Keegan, Warren J. Márketing Global. 5a. ed. Madrid: Prentice Hall, 1997.
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Cita MLA
Keegan, Warren J. Márketing Global. 5a. ed. Prentice Hall, 1997.
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Warning: These citations may not always be 100% accurate.