Cateora, P. R., & Santacruz Moctezuma, L. (1999). Marketing internacional (8a. ed.). McGraw Hill.
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Chicago Style (17th ed.) Citation
Cateora, Philip R., and Lino Santacruz Moctezuma. Marketing Internacional. 8a. ed. México: McGraw Hill, 1999.
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MLA (9th ed.) Citation
Cateora, Philip R., and Lino Santacruz Moctezuma. Marketing Internacional. 8a. ed. McGraw Hill, 1999.
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