Schiffman, L. G., & Kanuk, L. L. (1991). Comportamiento del consumidor (3a. ed.). Prentice Hall Hispanoamericana.
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Chicago Style (17th ed.) Citation
Schiffman, León G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 3a. ed. México: Prentice Hall Hispanoamericana, 1991.
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MLA (9th ed.) Citation
Schiffman, León G., and Leslie Lazar Kanuk. Comportamiento Del Consumidor. 3a. ed. Prentice Hall Hispanoamericana, 1991.
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