Kotler, P. (1989). Mercadotecnia (3a. ed.). Prentice Hall Hispanoamericana.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Mercadotecnia. 3a. ed. México: Prentice Hall Hispanoamericana, 1989.
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MLA (9th ed.) Citation
Kotler, Philip. Mercadotecnia. 3a. ed. Prentice Hall Hispanoamericana, 1989.
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